NEWS RELEASE
September 4, 2002
Contact: Josh Fischer, Vice President of Marketing
josh@louisvillegolf.com

Limited Edition Handmade Let's Roll Putter to Benefit Foundation

LOUISVILLE, KY - Louisville Golf, the world's leading manufacturer of wood golf equipment, announces that it is manufacturing a limited edition mallet putter featuring the official Todd M. Beamer Foundation "Let's Roll" logo. A percentage from the sale of every putter will benefit the Beamer Foundation - an organization founded after the tragic terrorist attacks of September 11, 2001.

Todd Beamer was the leader of the heroic passengers of Flight 93 who thwarted the terrorists from crashing a fourth plane into an American landmark. He was overheard to say the inspirational rallying cry: "Are you ready? Let's Roll!"

"We are honored and extremely grateful for the support Louisville Golf has extended to The Todd M. Beamer Foundation," said Doug MacMillan, Chief Executive Officer of The Beamer Foundation. "It is through their efforts, and others like them, that reflect true compassion for children."

The mission of the Todd M. Foundation includes meeting the long-term needs of the children who lost a parent in the events of September 11th, 2001, assisting future victims of terrorism and continuing Todd Beamer's passion for mentoring youth to make the same heroic choices he did throughout his life. For more information on The Beamer Foundation, please visit www.BeamerFoundation.org.

"Todd loved sports, and it is fitting to offer a special limited edition mallet putter carrying his final words and a call to action for all Americans - Let's Roll," MacMillan added.

Louisville Golf is offering a limited edition of 3,043 numbered putters - one for each of the lives lost in the attacks. The official Beamer Foundation ''Let's Roll'' logo is laser etched on the crown of a solid Maple mallet putter, which is stained in a special America Blue finish. The Let's Roll putter features a specially designed red, white and blue Winn grip that also benefits September 11 relief efforts.

"We are extremely proud to be partnered with the Beamer Foundation in offering this putter to honor what Todd Beamer stood for," said Mike Just, Louisville Golf president. "We hope we inspire people to remember his heroic acts. We need to continue to memorialize his actions for future generations; that is what this putter is all about." The Let's Roll Putter's suggested retail price is $195. It will be available in select retail outlets in the spring of 2003. Louisville Golf is offering a special limited release purchase of the Let's Roll Putter directly from the manufacturer for $125 each. Louisville Golf is a direct, custom retailer. All Louisville Golf wood products are proudly made in the USA.

For more information on Louisville Golf and its full line of products, please call 1-800-456-1631.